Stars are merely a splattering of celestial matter. But when the ancient Greeks pondered the night sky they drew imaginary lines to create floating images of their myths and legends. They made sense of nature’s disorder by putting it into a very familiar context.
Like the ancient Greeks, your modern-day mind is not fond of randomness. It's constantly solving puzzles, grouping things together and adding deeper meaning. Humans thrive on finding the significance. Faced with an average of 5,000 marketing messages a day, your mind wastes no time shifting, sorting, and compiling. While you're probably not drawing upon your loyalty to Zeus, you're filtering everything through a lifetime of experiences. At this point, putting things into context becomes a very personal matter. That's when the real story begins.